When looking for a page, a search engine will first compare the title of the page to that of the requested search. This also means that it is best to do this for each page on your website so as to direct the searcher to the page that contains the information that they are looking for.
YikeSite automatically places the name you give the page into the title field. You can also modify this to include other information through the theme; for example, using your tag line on the home page.
Accurately describe the page's content - Choose a page name that effectively communicates the contents of the page.
Create unique page names - Create a unique title for each page on your website for easy navigability.
Use brief, but descriptive titles - Titles that are too long will only have a portion that shows up in the search engine. Also, a short, descriptive title is far quicker to read.
A meta tag is the summary of the page that is shown in the search engine underneath the page title and can be helpful for the searcher to deem whether or not the information they are looking for is there.
YikeSite allows you to add description tags to each page of your site. To add a description tag, follow these steps:
Accurately summarize the page's content - A description that is both informative and short is best. If it is too long, the searcher will likely skim over it.
Use unique descriptions for each page - Using descriptions that are specific to each page instead of a standard description helps the searcher determine whether or not the page is relevant to their search.
You should create URLs that aren't too long, but are descriptive. They should not contain random characters like ?, = and & or random numbers such as 3592. Search engine robots view this as gibberish that is both confusing and unfriendly. Google and other search engines will most likely ignore these types of URLs. Also, your website's directory structure should be simple and easy to navigate.
Choose appropriate page names - Choosing a relevant page name means creating a suitable URL. This helps both the search engine and those using the search engine to distinguish between whether or not the page is relevant.
Create the content of your website before the design - Creating content before design ensures that the organization of your website reflects the message you want to communicate. This will be reflected in your website's hierarchy.
This is pretty straightforward. For visitors to feel satisfied, you need to have good quality material on your website. This will increase traffic as users spread knowledge of your site through the web and by word of mouth.
Write easy to read text - This allows visitors to understand your material and act accordingly.
Stay organized around each topic - Make it easy to tell when one subject area ends and another begins. Otherwise, visitors may get confused.
Use relevant language - Keywords play a large role in how search engines choose which sites to display. The more keywords you use, the more variety of visitors you will get.
Provide fresh, unique content - Writing new website content encourages your existing visitors to return and will help bring new visitors as well.
Offer exclusive content or services - This is where you need to come up with ideas that will draw visitors to your website and allow it to grow.
Create content primarily for your users, not search engines - Designing your site around search engine results will not work if your content doesn't cater to people's needs.
Consider hiring an editor - Quality content is an important part of any first-class website. Hiring an editor ensures that content is organized by topic, language and formatting is consistent, and your text is free from embarrassing typos and grammatical errors.
The text that appears in a link (i.e. anchor text) is important because users want to know if they should follow the link and search engines need to understand what the page is about.
Choose descriptive text - The link text should give the reader an idea of where the link will take them. Do not place unrelated text in a link—search engines do not like that.
Write concise text - It is best to use short but descriptive content containing a few words or a short phrase.
The name of an image, along with the "alt" attribute, tells the search engine what the image is about. If a visitor is unable to access the images on your site the "alt" attribute will display text instead. A good file name is also a good reminder to you of what the image is, especially if there are multiple images on a page.
Use brief descriptive filenames and alt text - The filenames and alt text are best when they are short and descriptive of the image.
Supply alt text when using images as links - If you make an image into a link, filling out the alt text helps search engines to understand what it is that they are linking to.
Use commonly supported filetypes - JPEG, GIF, PNG, AND BMP, are the most common image formats.
The number of backlinks or "inbound links" that your website has is one of the most important factors determining your site's search engine ranking, popularity and importance. The key to backlinks is relevancy. Backlinks from authoritative sites on a given topic are highly valuable.
It should also be noted that building too many backlinks over a short period of time can get a website's ranking penalized, and in extreme cases, de-indexed altogether. Backlinks or "inbound links" to your website will gradually build as your site gains traffic and popularity. You can help this along by building backlinks from other websites through various promotional techniques. Slow, steady progress is the key here.
Blog about new content or services - Writing a blog post is a great way to let visitors know that new content is on your website.
Don't forget about offline promotion - Putting effort into offline promotion of your website is just as important as online promotion.
Know about social media sites - Sites like Facebook and Twitter that are built around user interaction and sharing make it easy to create a "buzz" surrounding your site.
Reach out to related communities - Since it is more likely than not that there are websites that have much of the same basic content as yours, or closely related content, opening up communications with these sites can be very beneficial to you.
Major search engines provide free tools for webmasters. They help webmasters to better understand what needs to be tweaked to obtain better search results. Well known webmaster tools include: Google Webmaster Tools, Yahoo! Site Explorer, and Live Search Webmaster Tools.
Review the tools listed above to see which one(s) suit you best.
Web analytics programs are valuable tools for gauging your web traffic because they track visitors' journeys once they arrive on your website. For example, they measure the number of visitors, page views, pages per visit, bounce rates, and the average time on your website.
Analytics applications can also provide data that helps with your market research, such as measuring the results of recent advertising campaigns, and which of your landing pages are most effective.
Review the web analytics programs to see which one(s) suit you best.