The text that appears in a link (i.e. anchor text) is important because users want to know if they should follow the link and search engines need to understand what the page is about.
Choose descriptive text - The link text should give the reader an idea of where the link will take them. Do not place unrelated text in a link—search engines do not like that.
Write concise text - It is best to use short but descriptive content containing a few words or a short phrase.