Web analytics programs are valuable tools for gauging your web traffic because they track visitors' journeys once they arrive on your website. For example, they measure the number of visitors, page views, pages per visit, bounce rates, and the average time on your website.
Analytics applications can also provide data that helps with your market research, such as measuring the results of recent advertising campaigns, and which of your landing pages are most effective.
Review the web analytics programs to see which one(s) suit you best.